Published - Thu, 24 Mar 2022

How to start a career in Digital Marketing in 3 steps

How to start a career in Digital Marketing in 3 steps

1)Become an SEO Expert

You cannot pursue a career in digital marketing if you are not good at SEO. You first need to become an SEO expert and then build other skills.


With SEO you’ll learn how to create websites that both users and search engines love, and you can apply the same concepts to improve your Google Ads and Facebook paid campaigns.


2) Familiarize yourself with free digital marketing tools

Since you’re just starting out, it’ll be tough to pay for premium marketing tools.


Don’t worry though—there are plenty of free ones around. Here are some you should get acquainted with:


Google Analytics. See data like the number of people visiting your site, which pages they go to, how long they stay, and hundreds of other actionable metrics. Learn how to use it in this guide.

Google Search Console (GSC). See which pages are indexed in Google, the keywords your site ranks for, and the websites that link to you. 

3)Create your own website

While you may not need any certifications to get a job in digital marketing, it doesn’t mean companies will just hire you for a position right off the bat.


You’ll need to first:


Build your skills in digital marketing;

Demonstrate that you possess those skills.

The best way to do this is to create your own website.


By building your own website, you’re creating a lab where you can test and learn different marketing strategies. 

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Emma jack

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